This week, Gary Vee dropped a video that changed my life. I'm 26 years old. I'm trying to figure this thing out. A corporate job doesn't make sense. Our parents can't find security there and it demands most of their best hours. On the other hand, I look to the future and its super unclear. Retire at 65? Is that even possible? I may live until I'm 90! And in my opinion, we may be working less and less down the years. That means we will have more time to do what we enjoy. I don't want to wait until i'm 60 to decide to do what I love. In this chat Gary Vee flips the script on most the basic assumptions I have as a 26 year-old making a career change.
Here are 7 takeaways that changed my life. I loved the interview so much I typed out every word so I can print it, highlight it, and reread it. You can see my favorite parts below. and read or watch the whole interview below. The advice in this video is too real for so many people I know. This can honestly change my life for the better if they took some of the advice to heart.
- STAY TRUE
What keeps people from reaching the success they really want? Putting on a front that isn't really them. Attention isn't built by faking it but by being your truest-self.
The way we look at the world matters. The narrative we tell ourselves matters. Today, it's easier to do what you love (start a business, be a designer, travel the world) than it has ever been. What would the 1973 version of you say if they sat in front of you, today?
This one hit home so well. Often, my biggest excuses are time and money. But, again, money is the last thing we have to worry about. Gary makes it so clear when he says, "I'll give you money... what do you got?" Money is the last thing you have to worry about.
- WHAT AM I INVESTING IN
If an architect says to an investor, "I have an awesome design for a building that will change the way people connect." The investor, who wants to support the architect says, "Great! Can I see the blueprints?" If there are no blueprints to your ideas, no substance, no plan to execute, your idea is valueless.
- DOCUMENT / CREATE
In the process of chasing my dreams, I want to share my wins and losses with people. To create content to do this is difficult. Especially, to do it every day. Document over create.
I thought I knew this one. Starting today eliminates 90 percent of the issues you will run into. People say they don't have time (make time). People say they don't have enough money (look at number 3 on the list). I don't have the right experience (that is why you start today).
If you don't have to originally create all your content, that's okay. You don't have to originate everything. That takes a lot of work. Find content and develop it around your ideas and passions.
- BONUS: DON'T PUNISH YOURSELF
I love this advice. I have spent 25 years being my biggest critic. I don't want to spend the next 50+ years doing the same thing. In my opinion, self-deprecation is the leading cause for people not reaching their potential.
Note: Gary Vee curses. It's not derogatory but beware.
Gary Vee: Hey guys,
one of the great things about Daily Vee is that D Rock's around a whole lot and something's are obviously not for the show but sometimes things come along that can stand alone. And, what you're about to watch is something that I know will bring value to so so many of you.
It's a long clip but its advice that sixty-five percent of my audience really needs. I hope you enjoy it.
August 9, 2016
Gary Vee: How old are you?
Gary Vee: Perfect. You are at the point now where why don't you take three years and just do you and see what that tastes like because you know what f***ing filling journal's tastes like.
(Interviewee nods his head in agreement)
Cause I think one of the things that for me is I'm not worried about the micro but I think about the macro. Oh, I don't where the f*** this just came from (pointing out of shot). I just walked in and saw it.
This helps me a lot. Like, what the f*** am I doing with you right now? There's a lot more to do with f***ing showing up to the funeral than it has to do with the bank account.
You know what's funny is if you actually live your life the funeral you end up making stuff for the bank account by accident.
You end up meeting somebody, you know...
Like it's so crazy when I think about how I invested in Twitter and made all that money. It was more about giving s*** about my funeral than doing the right thing by a bunch of people which you know, led to going to South by Southwest (SXSW), which led to me meeting the Twitter guys which... you know it's like...
Interviewee: Inserts a few transitional comments.
Gary Vee: Think about how you... I'll tell you like even in four seconds maybe some of the context Robert gave me (I may be making some assumptions) but when your thoughtful like I think one of the things that people struggle with is actually being very real with themselves.
The difference between understanding who you are versus who you wish you were and I think that is something that I am always fascinated by in a meeting like this. Like, what kind of read to you have on yourself.
I would struggle a lot if I didn't really genuinely know who I was. Once you know who you are, you get more comfortable with what you’re up to...
So, if I asked you right now, and I think it ebbs and flows, when your 28, 32, when your 57. Like, if I asked you right this second, what do you want to happen and like what would you say.
Interviewee: What would I like to happen with... creative projects... with life?
Gary Vee: Sure
Interviewee: Uh, what do I want to happen? I want to have a life where I am able to create with fun, create with a team. I want to put out content that affects people's lives for the better in terms of helping them feel better about themselves and their relationships and cultivating relationships that are meaningful.
I want to travel with my man and half property internationally. Travel for fun, travel for play, and also a bit of time for work. But, controlling in whatever you really like with ease but also impact people for the better.
Gary Vee: That's cool.
What are you hoping, as you were rolling up to this office, what are you hoping for?
For real by the way.
Interviewee: You know s*** that I do not know. So I honestly wanted to pick your brain about a couple of key things. Ideally, what I was hoping and what I expecting was to get in a place where I know you and hit you -
Gary Vee: - to hit me up and start the process of building a relationship.
Gary Vee: Okay.
Let's start with this.
Listening to what you said, the first thing I will tell you - the best thing (I think/I hope) - don't front.
The number one mistake that people that aspire to the sentences you just spit out of your mouth they try to over sell themselves because they think they need it to have people's attention.
Interviewee: ?? (Comment unclear)
Gary Vee: Correct, let me give you an example. Whether its life coach, inspirational figure, business coach, whatever form it takes - I think it's much smarter for you to talk to the world about your process of going through this then the advice you think you should be giving them.
Interview: Yeah, that makes sense.
Gary Vee: And that’s where people are struggling.
I got real lucky. I've never said this D Rock, so pay real close f***ing attention. I'm not sure that if the internet was around in its current form, that I would be as successful. Because at 22 and 23, I knew I was special and I might have not been patient enough to first build a business, first get experience. I didn't first start talking to the world until I was 35.
And I love to say to you to be patient, to you (points to the camera) to be patient... I'm not sure if I would have been. I'd like to think I would of been but the freedom of putting (out content). Like I love to hear myself talk.
Gary Vee: Like, you know! I think anybody that aspires... like think so do you... and so many of you (points to the camera). And that's what it is. It's nice. There's nothing wrong with that. It sounds bad.
It's funny. A lot of what I deal with now. Is being okay with not being politically correct: work-life balance, cursing, whatever... meritocracy.
You know, I don't know if you have seen this. Did you see that I was on the Breakfast Club... So, I don't know if you watched that interview or some of the content I have been building on. I'm on a hot no excuses kick.
A lot of female entrepreneurs. I have a lot of fans that are African-American. I spent a lot of time in that community in my college years. I just think I am giving the best advice to women and minorities in business today which is: tough.
And it’s crazy, like you have to understand in my body right now it doesn't feel great. It feels a lot better going somewhere else. The problem is, it's the truth. Like the market, just doesn't care. And what's cool is when you actually say "f*** it," then you start betting on your strengths.
Do you know I was a businessman in a world where going to smart colleges was the only thing that mattered for businessmen? You were only a good businessman if you went to Harvard Business School. And then I reversed it. Like I'm a D and F student. Like, I curse. I don't dress the part. I do me.
And then you know what happened?
The world came to me.
And so, I would tell you that the best thing that you will walk out of here with is something that took me a long time to really realize is if you want to pull this off and you want people listening to you, there is only one thing. The truth.
The f***ing and everybody says that f***ing cliché term... it's unbelievable how much it’s the reason that I am winning.
And I think it's easier when you have a level of success and it's harder when you are climbing up the ladder, but I think there's a lot of people who if they talked about the journey of the climb could win. I think it's the best piece of advice I could give right now to a bunch of 20 to 30 year olds who feel they should be talking to the world and bringing value. Talk about your journey of trying to find that voice and synthesize it properly versus '"let me tell you."
Because the problem is a 30, 40, 50 year-old listening to your one-minute rant video on Instagram, even if its powerful, there's a level of cynicism of like what do you know.
And I think that that's fair. And look you could just be a whiz kid about the world and that exists. But I do think, there's a smarter way to context it.
It's like starting the sentence "You should." versus...
You know it’s funny, right now I could say, "You should" because I built so much. But if I was at 20, it would need to be like "My intuition says." And that changes everything. Or, "When I look at." Or, "When I met with Gary today, the takeaway was..."
What's your perspective on cultivating relationships with people who not only believe in your ideas but could help fund or will point you to people to fund. Because right now, my friends are broke and trying to create attention. I can't borrow from your negative bank account. How do you get into a relationship with people who are influences and will also donate or whatever the case may be?
Gary Vee: The market will give you money whether it's Kickstarter or... I'll give you money. You just have to give somebody what you want it against.
So the biggest problem right now is... finding money is not the problem. Really, it's not. I'll explain. Well, let me explain. It's not. It's how you are looking at the world.
There's things like Angel list and Kickstarter. Do you know how much harder it was for your mother to get money?
Interviewee: Oh, yeah. I remember that s***.
Gary Vee: Like, do you know how hard somebody would slap you? Like, do you know that the 1973 version of you, if he were here, would punch you in your f***ing mouth because money is the last thing you have to worry about. Angel list, Kickstarter... the world could give it to you. You start a Kickstarter. You can. You know why most of them fail. Because most sh**s wack. Because most of the stuff isn't good. Because most people don't give a f***.
You could go to Angel list and hit up all the Angel investors. The real question, before you go there, is I think most people say... most people come up to me and say, Gary, I can't find money. And then I go, cool, I'll give you money what do you got and then they don't know.
What am I buying? Your brand? What? In perpetuity? Got it?
We are living in a really interesting time in the world where people don't - where art and science and business are colliding and they are all very different.
I understand the art that’s in your heart. I got lucky. I had the art and the business. But like, okay, what am I buying? Buying into Gary Vaynerchuck would of been a really good idea for a lot of people. I didn't even know how to sell that. Like, what do you sell? Like what, are you going to make twenty percent of my speaking fees... from my book deal... with my TV deal? Like, right...
Guess you can do that. I actually do think that plays out over time but if I said to you cool I got money for you, what are you selling me, like what's the business.
Interviewee: That is, to show up with more content that allows people to see more of what their investing in -
Gary Vee: - No.
What I would say is: What's the container I am putting the money in? You can have unlimited content. You could have 4,000 episodes of a podcast and the greatest Instagram account I have ever seen and the funniest Snapchat/Instagram Stories I have ever seen, great.
Interviewee: That’s not inherently letting people know what their investing in.
Gary Vee: That lets them know a little bit about you. But what's the vessel. Got it?
So, when I meet F*** Jerry or when I meet the Fat Jewish, I know they've got attention on Instagram three years ago that really matters... What am I investing in?
Oh, Fat Jewish, you are making a Rose? Oh, I can put $25,000 into that and own eight percent. Now, you've given me something to put the container in. Oh, f*** Jerry, you want to become BuzzFeed? Your gonna build a website and have traffic and sell adds, you (interviewee) gotta come to me and say what am I investing in. You have to put your thing into a container that is investable. Nobody's writing a check to a person.
And then it gets hard. Because once you package it, you have to be able to explain it in business terms and that's not necessarily what everybody does. This is where it gets into partnerships.
One thing I would tell you based on the vibe I am picking up: if you and I both grew up in Milwaukee, you know, I would of been a great partner for you, because I could've been the business man to the art, if that's how you are thinking about it. Maybe you are the business part but it’s not what you have been bringing up yet.
Well, look, I mean, you should, be putting out content on a very regular basis. You should start a pillar show whether it's vlogging, I think it's very fascinating, you know, you should be doing Instagram stories, and Snapchat Stories at scale. You should be putting out seven to 25 pieces of content on both those platforms a day.
Interviewee: A day?
Gary Vee: And let me explain how.
Don't go fancy. Document versus create. When you make, (you like that?), It's a big shift, when I say seven to 25, you say, my god, how do I produce seven to 25 meaningful things that will have me respected versus document.
Interviewee: That's always the thing that will get me respect. Anybody could put out s***. I don't want to put out s***.
Gary Vee: But s*** is subjective my man.
And, I got good news for you. You are fully in control.
Gary Vee: People are always like Gary, you put out... I am in control. I say no. They send me quotes to put on Instagram, nope. I'm in control. Who makes a final call on productions, like the producer, the director?
D Rock (I think!): The producer
Gary Vee: Great. You are the producer my man.
Right? I don't know, you take a selfie with a nice skyline and yeah??...
But, you gotta put out stuff and you have to fabricate it. I still can't believe how many people living in New York don't use New York people. If I were you and I had an hour right now, I would go in the f***ing park right now like I don't know, go back to your basketball league. Stand outside the garden right there and what do you think about the Knicks upcoming season.
Interview four people... One person gets into a thoughtful conversation... He was the former ball boy in 1957... it’s a nice story and boom. You see where I am going?
People aren’t' starting.
They are just not making. They are thinking. They're pondering. Their strategizing. Their debating. The difference between people like me and the far majority is I’m just doing it at all times. I'm doing it so much, I've decided to have a f***ing man (point to D Rock) walk around with a camera and follow me because who knows when it's gonna happen.
And you know what's so funny, in parallel in my brain right now, when we leave here I'm going to say to him, D Rock, I want this whole thing cut. Like, what I'm giving you so many need right now. Like f*** it, let's just put it out.
Interviewee: So you mentioned before, you have to be putting content out all the time. I personally go through these periods of extreme creativity and extreme just chill. How do you motivate yourself to continue this process of go, go, go and balance that out with things like self-care and checking in with yourself?
Gary Vee: I do what feels right to me.
Interviewee: You do what feels right to you?
Gary Vee: Yeah. So if I gotta check out for the week. I check out for the weekend all the time. No creations. People are like, where are your Snapchats, like dunno, I gotta be with my family. I don't punish myself.
Interviewee: That's really hard for me, like right now, I feel that same thing, like you’re not putting s*** out.
Gary Vee: Of course.
Interviewee: You had a big following but you’re not doing s***.
Gary Vee: I agree.
Interviewee: Alright, Gary.
Gary Vee: You see where I'm going?
I don't think you should squander it but listen, this is back to: do you know yourself? Or, do you aspire to be something you might actually not be.
This is the toughest question of it all my man.
I mean if you want to be respected and really known. Show the f*** up.
Are you f***ing kidding me with going a week without doing something?
You know, I don't know how much into my content you are but I always say nobody you ever met got there without the hard work. No body you know. It's just real.
You know how insane the Daily Vee and the Snapchat stories has been to everyone? They didn't realize how hard I was going at it. You can't believe how many people... you know how many f***ing people use to say the word luck... that word luck has gone right back. Like nobody has the audacity to say that to my face now and I love it.
And that's why I did it. I made it for you because you can watch it and be like okay. But I think yours is different. I think a lot of theirs is different. It's because I'm not fancy about it.
Document / Create.
(Below is a post created. You can share it on Instagram, Facebook, or Twitter)
I mean there's so much magic going on. Dude, you are in f***ing in New York city. You know how many people - you know I'm going to cut this whole thing because this is the advice everybody needs - you know how many of them are city in a place that's not New York City?
You got a billion f***ing stories out there. You don't feel motivated that you need to tell a story today or create, let somebody else do it. You have so much charisma, you walk in here and in two seconds and I’m like this kids got a little, like you can roll up on anybody and get them to feel comfortable... except races. (both laughs).
Bud do you know what I mean? That's so f***ing awesome. So you can't create, distribute.
You can't create today? Facilitate. You know?
Yeah man. There is no excuse for not talking to the world - it just doesn't have to be your thoughts and words every time.
Interviewee: Yeah... thanks for that.
Gary Vee: I'm on fire right now, I’m on fire, D Rock.
Interviewee: You have a few more minutes.
Gary Vee: I'm going in until they pull me out. Your already 8 minutes over, so your winning.
Interviewee: So building a team -
Gary Vee: - Don't even worry about, don't even think, you’re not even close to that.
Interviewee: Why not? What do you mean?
Gary Vee: Because you don't have the money to really build the team. You can have homies help you out along the way.
Interviewee: I feel I have exhausted those resources though.
Gary Vee: Good. Truth is, let me give you a really good answer, I've got a good feel for you right now.
You need to work on you before you worry about a team.
Interviewee: What do you mean?
Gary Vee: I mean you got to get your s*** together. Like your responding to the right thing like I don't know much. What I do well is I talk and through reaction I listen. That's how I get a lot done in a meeting like this.
I can tell you've got certain things that you need to do before you worry about a team get your thing in place.
Interviewee: Consistency first.
Gary Vee: Yeah, get great at what we just talked about. If I go look now and I'm gonna check, I’m curious, if I go look in a couple of weeks and I’m like Oh my god, six Instagram stories per day, like f***ing four Instagram posts, like he's been on twitter, his Facebook is all, he's got a YouTube channel now. Like, create, distribute, do all that stuff, interview, like, there's so much creative s*** man, like I'm way more creative than I realized because stuff comes so natural to me. Like for example, do a meme (and that's just a slang term for it), go take a picture on every odd street in New York in Manhattan. Like, I don't know, go start at 113, then 111, then 109, like anything could be like... Right?
Call it odd corner and just literally do an interview everyday on Instagram for a minute starting at 113, all the way down... that's cool right? And like that's I'm making s*** up. Like I don't know. #OddCorner is your show. Every f***ing Monday, you go to f***ing 113, the next week 111, and literally you stand there until somebody walks by and you interview that person and that's the f***ing show.
I think what I'm good at is building a pillar up top that creates content below. Daily Vee, Ask Gary Vee Show, right?
And it all flows from there. Where did this quote come from (Gary points to his left)? I don't know. Like somewhere along the way. That's what's powerful and you need to create - I think one thing that people struggle with is they think they need to come from them, when it needs to come the structure down. Got it?
And that's why you wake up and you’re not feeling it. Do you know how hard it is manifest that original creative thing from the bottom?
But if you literally live your life under show - think of yourself as like CNN or MSNBC. Monday is Odd Corner. That's it. Like, if you white boarded now on as many shows as you can do, Monday's Odd Corner, Tuesday's like Subway shots, Wednesday’s like suburbs, and your literally just going out.
And all of the sudden, suburbs clicks and Toyota hits you and is saying we will pay you and you will drive a Toyota to Jersey, to Long Island... see where I'm going?
But you have to put yourself in that positon. But what you then are able to do is you don't have to think.
You know why podcasts work for a lot of people? Because they interview people.
Gary Vee: So they don't have to do the work.
Interviewee: They don't have to generate the content.
Gary Vee: That's right. That's what everybody’s like oh I love this podcast, Gary Vee. I'm like, you don't get it. They're just interviewing people. I'm creating original from the get.
My version of that was: what's a better version of that? Oh, answer people's questions. Also scalable and brings values to those individuals and the entire community.
Interviewee: Got it!
Gary Vee: Give me an update in 30 days. Send me an email, I'm dead serious. This is - you know, you came in here and said I'd like to start the process of a relationship... Ideas are s***, execution is the game. Right?
Email me in 30 days. You either are going to email me in 30 days and say look what I did or what your gonna do is not email me.
Interviewee: Thank you. Appreciate you.
(They shake hands)
Gary Vee: You got it brother. Take care.
Gary Vee: For those that have gone through this video, I would really love a comment a detailed comment on the number one takeaway from this video. There is something here that I really want to continue to expand on that I think is really going to bring value and help people that are in a rut really win, so please - in depth comment on the one thing that you really took away from this video.
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